New Zealand-founded search technology company, The Fractional Directory was pioneering a new model of senior leadership, connecting organisations with fractional executives across Asia-Pacific, with an ambition to reshape how governments and businesses think about workforce productivity.
BBR positioned the company at the centre of a global conversation, securing coverage of its landmark deal with the Singapore Government’s Ministry of Manpower to deliver the world’s first government-endorsed fractional leadership pilot programme.
The result was a narrative that put a Kiwi tech platform at the forefront of a worldwide rethink of senior employment, with real implications for businesses and policymakers across the region.