New Zealand’s largest workplace drug testing provider, The Drug Detection Agency (TDDA), sits on a wealth of national testing data, and needed a way to turn that data into a compelling narrative that would reach employers, health and safety professionals, and key trade and business media.
BBR developed and launched TDDA’s quarterly Imperans Report. We turned unstructured data into a clear narrative, drawing out the most significant regional and national substance use trends alongside practical advice for employers. The report generated, and continues to generate, consistent media coverage and keeps workplace substance use firmly on the business agenda.
The report continues to deliver a drumbeat of credible, data-led coverage that reinforces TDDA’s authority as New Zealand and Australasia’s go-to voice on workplace drug trends and management advice.