Lightyears Solar, one of New Zealand’s leading developers of solar farms, was building community-scale solar farms across the country and needed to communicate the opening of its Waingawa Solar Farm in Wairarapa – targeting the local community and its media.
BBR supported the announcement of the farm’s official opening by Energy Minister Simon Watts, framing Lightyears’ agrivoltaics model as a smart, practical solution for farmers and communities seeking to generate more value from productive land while contributing to New Zealand’s energy goals.
The result was coverage that positioned Lightyears group as a credible and growing force in New Zealand’s transition to clean energy.