Chairman

Allan is regarded as one of New Zealand’s most experienced and influential public relations consultants.
He founded the company in 1987 drawing on his US experience to build the foundations of a full service public relations consultancy.
Allan has been involved in many major communications and public relations campaigns over the past 25 years, specialising in complex, challenging and innovative matters.
He is an experienced media trainer and is in demand as a lecturer, presenter and conference chair. He has served as Chairman of the New Zealand chapter of the International Association of Business Communicators and holds a D.Phil (Oxon).

Executive Director

Fred Russo is the Executive Director at Botica Butler Raudon Partners. Fred has spent the past 12 years in New Zealand working with Fortune 500 companies, IT businesses and local start-ups. He has led or managed PR programmes for technology giants including Intel, Samsung, LG, and Symantec. Fred also drives the company’s social campaigns and brand activations. Fred moved to New Zealand from South East Asia in 2006, but originally hails from the United States of America. He holds a Bachelor of Science in Public Relations and minor degrees in sociology and criminal justice from Northern Arizona University. A one-time international athlete, Fred is a former NCAA springboard diver and circus manager. Fred was elected to Chair of the PRINZ Northern Committee in 2017 and is a sitting PRINZ Board member as well holding the qualification of APR (Accredited in Public Relations), a globally recognised mark of distinction for public relations professionals.

Group Account Director

Rachael has extensive experience in corporate communications and reputation management. She works with Fortune 500 companies, listed companies and fast growing businesses in established and emerging sectors providing strategic counsel, issue management, investor relations, media relations, event management and editorial services.

Rachael holds a Bachelor of Arts, a Post Graduate Diploma in Business Administration and the qualification of APR (Accredited in Public Relations), a globally recognised mark of distinction for public relations professionals. She is a member of the Public Relations Institute of New Zealand as well as the Institute of Directors New Zealand.

Account Director - on parental leave

Nicole works with both international and local businesses, providing media strategy and engagement, issues management, stakeholder communications as well as copywriting and social media management. Her clients operate in a wide range of industries and through different business models: B2B, B2C and franchise models. Nicole led the international project supporting the launch of a communications satellite over Asia Pacific, which won a 2020 PRINZ award.

Nicole holds a Bachelor of Performing Arts from Unitec as well as the qualification APR (Accredited in Public Relations), a globally recognised mark of distinction for Public Relations professionals.

Account Manager - on parental leave

Cathrine is an award-winning communications and corporate social responsibility professional.  She provides communications advice to companies in the technology, finance, tourism, childcare, healthcare and charity sectors. She’s passionate about sustainability and start-ups, and her key skills are copywriting, media relations, strategy and reporting, research and corporate communications.

Cathrine holds a Bachelor of Arts (Communication and Cultural Studies), Master of Communication Studies (Corporate Social Responsibility) and is the winner of the 2018 PRINZ (Paul Dryden) Award. She also holds a Global Reporting Initiative (GRI) Standards Certification, enabling her to produce sustainability reports based on the GRI global standards.

Senior Account Executive

Sharon has an international work background spanning Asia, Europe, the United States and now New Zealand. She has worked many years in the finance and health industries in sales, marketing, and business development functions.

 Sharon holds a Bachelor of Science in Learning and Organisational Change, a postgraduate diploma in communications, a Masters of Business Administration, and is a member of the Public Relations Institute of New Zealand.

 For fun, Sharon earned a diploma of Spanish cuisine from a top culinary school and once staged at a Michelin-starred restaurant in Madrid.

Account Executive

Before moving to New Zealand, Iris worked for global PR agencies in Vietnam, where she is originally from, working with a broad range of clients in FMCG, healthcare, finance, education, and luxury goods for five years. During that time, she contributed to project management and content planning of several award-winning integrated campaigns. Iris holds a Master of Science in International Marketing from Newcastle University, a postgraduate diploma in Communications from AUT, and a Bachelor of Public Relations from Vietnam.

Account Executive

Holly started at Botica Butler Raudon as an intern while studying at AUT. She joined the public relations workforce full time in November 2021. While studying Holly was a student ambassador for the Public Relations Institute of New Zealand, and worked closely with the institute’s northern committee. Holly holds a Bachelor of Communications, majoring in Public Relations with a minor in Journalism. 

Work Life Balance Assistant

Dusty joined the team early in 2020. He is part bearded collie and part huntaway. Dusty brings a great deal of enthusiasm but very little finesse to his role. He is a fan of liver treats and peanut butter, likes long walks at the dog park and would very much like to get to know you better.

He used to hold a certificate from Puppy School...but he ate it, sorry.