Kiwi travel-tech company LoungePair is redefining airport lounge access for everyday travellers, with an ambitious push into B2B channels and global partnerships that needed the right story behind it.
BBR told that story across two campaign moments, securing key domestic media coverage around deals with Freely, Australian Frequent Flyer, and Dragonpass, then amplifying LoungePair’s growing authority with global coverage of the Vietnam Airlines partnership, Auckland Airport’s Strata Lounge addition, and the appointment of industry veteran Tyler Dikman as advisor.
The result was a clear, consistent narrative that positioned LoungePair as the enabling technology behind airline loyalty, globally.